An advertising Vice-President learns how to make her clients happy, relaxed and beautiful in just 40 minutes. And then gets rid of them for six weeks!
Monday, February 1, 2010
I want this....
A client comes into the salon with a picture of Rihanna and wants you to make her look like "that." The client is older and heavier than Rihanna and has a round face. She also has very curly hair. But "I really want this cut, I think it'll look good on me."
A client comes into the final creative presentation for the new campaign. He says he loves the spots, his boss loves he spots, he loves the directors treatment and reel, it's a "go." But he only has $180K, the production budget has been slashed to a third of what it was yesterday. "Can we use stock footage for the canyon shot? stock music? shoot locally? make the spots all :15's? Use an 'up and coming director?'" "We have to have this spot that everyone (back at marketer X) loves, but we have to "squeeze out" $300K.