Mr. Tim was talking about client loyalty and how word-of-mouth builds up your clientele. Exactly what EVERY marketer is trying to do with social media. It'll work for a hair stylist, but not for canned ravioli. Hear that canned ravioli? Any way, he was telling us a story about the time he gave a Delta flight attendant a very short hair cut. The cut was so flattering that many other flight attendants came to him -- after a while he had about six clients purposely scheduling lay-overs in Cincinnati (a former Delta Hub) just to get their hair cut by him. The students were impressed but skeptical. I mean really, who would travel like that... so far out of their way to get a hair cut?
Me, me, me! The year I lived in Mexico I came to NY twice to get my hair colored by Johanna at Bumble + Bumble! And even now whenever I go to NY I make sure to go to Bliss (at the W at Lex and 48th)for waxing.
Several times a day I'm just HIT, like a truck, with how different my life is.... was....is.